
Imperial Linen - Velvet Luxe
Regular price $85.00 Save $-85.00Imperial Linen – Elegant Timeless Light Neutral Chalk Paint
Imperial Linen is an elegant, timeless light neutral chalk paint with a refined grey undertone that adds depth and sophistication to any interior. Inspired by the grace and luxury of fine linen, this complex soft neutral offers incredible versatility, beautifully complementing both classic and contemporary design styles.
Its subtle grey hues make it a perfect backdrop for layered tonal interiors, or as a balancing neutral alongside bolder colours. The matte artisanal finish enhances texture and warmth, ideal for walls, cabinetry, and furniture where understated elegance is key.
Whether creating a serene modern look or a French-inspired classic interior, Imperial Linen brings effortless sophistication and harmony to your space.
For added durability seal your Velvet Luxe paint with The Artisan Company high performing lacquer.
- New Zealand Made
- Approximately 20 square metres coverage
- Little prep required
- Low in VOC
Choose your brush to best suit your next paint project. Read our Brush Guide online here.

The Artisan Company is a New Zealand owned and based company focussed upon making and providing the highest quality decorative paints and tools for homes and all types of spaces. Born out of a rich heritage of bespoke paint finishes on furniture and interiors. With several decades of experience we are unashamedly focused upon luxury DIY products and in helping people achieve bespoke looks in their interiors.
As NZ's only bespoke paint manufacturer making our own exclusive formulations including our flagship Premium Chalk Paint we combine technology with our fine tuned natural skills. We use advanced machinery with an exact accuracy measured within less than a ¼ of a ml and use a custom formulation database with complex colours formulated by hand; most of which can't be replicated by machines. Our trademarked FLOWplus® technology further differentiates our range being built in from the ground up and allowing our thick full bodied and highly pigmented paints to mould and flow effortlessly. We are a proud NZ company who promotes and uses local suppliers and products wherever possible. We also aim to have a positive impact on environment through low VOC paints, minimised wastage and smart use of materials.